Samson x Greatjoy presents the ‘Pass The Baton’ campaign.

To celebrate youth month, the iconic fashion brand, Samson South Africa is collaborating with Greatjoy Ndlovu to launch the 'Pass the Baton' campaign. This series commenced on June 16th, 2021, and is set to continue throughout July.

'Pass the Baton' aims to empower the youth by urging industry leaders to actively share their expertise and insights on how to overcome challenges and achieve success in their respective fields. By generously passing on their knowledge and wisdom to aspiring young individuals, they pave the way for a brighter future.

The campaign takes shape through a dynamic four-part series featuring Greatjoy alongside two other exceptional industry leaders: Simphiwe Mtembu, and Malose Pete. These remarkable individuals share their personal journeys as full-time artists in South Africa, offering inspirational stories that ignite passion and drive in the hearts of the next generation.

Clip: Art Studio interview - Courage is essential if you’re to create something out of nothing.

The project gave Samson SA access to the creators’ natural environments, visiting the Greatjoy Studio to tap into what inspires his art and how he’d chatter the course of success in the current art market if he were to begin from a grassroots level again.

Clip 2: Art Studio Interview - Let your work inspire you first, put in the effort, and then the world will follow.

The campaign is of great importance for Samson South Africa as the company embarks on an operation to unearth young prodigies across different creative fields and afford them access to transformative opportunities to learn and network at a high level.